A Vassar alum, WENDY WASHINGTON has earned a solid reputation as a highly esteemed entertainment executive. With a career spanning two decades, she has served as the Senior Vice President of public relations for Universal and Motown, and was the Executive Vice President at Jive Records publicity departments. She also oversaw marketing and operations for Sony Music’s RED Associated labels. The publicity veteran has launched, oversaw and executed media strategies for such artists as Lil Wayne, Britney Spears P!nk, Chris Brown, Stevie Wonder, Erykah Badu, Nelly, Heavy D, OutKast, The Notorious B.I.G and Rakim, alongside managing corporate media initiatives. In addition to her public relations expertise, the Colorado Springs native evolved into a cross-functional entertainment executive involved in business development, signing and managing global distribution deals and overseeing marketing, social media strategy, sales, and digital marketing departments. In 2016, Washington transitioned from a seasoned music industry veteran into a successful entrepreneur — launching her own marketing/media relations firm, The TID Agency (This is Dope, LLC). The TID Agency offers a range of services including PR, marketing and sales consulting, and also specializes in community- driven experiences (experiential marketing, events and pop-up activations) that foster sales, promotions and social media engagement. In its first year, the agency has executed successful campaigns that have delivered results for clients including Maxwell, 2 Chainz, Hana Road Music Group, BET, Hezekiah Walker, Thread Shop and Urban One (Interactive One, Radio One and TV One) among others.
JASON WILEY is a marketing executive with over 15 years of experience in brand management, sports, entertainment, and tech industries. Initially starting his career in entertainment marketing, Jason has worked on multi-million- dollar global campaigns and developed strategies to reach millions of consumers. A Chicago native, Jason pursued his professional career by attending the prestigious Wharton School of Business at the University of Pennsylvania. After years of utilizing his skills in the entertainment industry, Jason began to consult and help other companies to build their brand equity and help them create successful digital strategies. Jason help to build a cutting-edge marketing company, Bridge Agency that focused on creating engaging campaigns through content, experiential marketing, and social media. Now Chief Strategist for ThisIsDope! Jason is excited to work with a team that is only concerned with putting the client and customer first. Creating dope campaigns that move the needle is the ultimate goal for all associated with the company.